Videos von Vorträgen

Konferenz: TYPO Berlin 2017
Thema: Brand Talks

Michael Johnson Why the best brands are defined first, and designed second

Thomas Müller (Fjord) The day my brand atomized

Justus Oehler (Pentagram) Celebrating design heritage

Thomas Markert (DFL Digital Sports), Heinrich Paravicini (Mutabor) The round ball goes in the rectangular net – the Bundesliga’s new global corporate design

Thomas Michelbach (Strichpunkt), Jochen Rädeker (Strichpunkt) The interface becomes the brand. Digitale Komponenten im neuen Audi CD.

Evan Wray Case Studies: Building Brand Advocates With Mobile Messaging

Holger Schmidhuber, Donatus Landgraf von Hessen Prinz von Hessen

Stefan Büscher (Škoda), Patrick Märki (KMS Team) »Driven by Inventiveness« – ŠKODA NEXT

Simon Umbreit (oddity) Neue Realitäten. Social Media & Influencer Marketing bei dm.

Jose de Cabo (Olapic), Rema Gouyez-Benallal (Kiehl’s) Success story: How Kiehl’s drives digital brand engagement with visual Earned Content (UGC)

Michael Pietig (Hilti), Norbert Möller (Peter Schmidt Group) Wie man eine Ikone verändert, ohne die Ikone zu verändern

Nadine Chahine, Ahmad al-Mahri Dubai Font